01 / SAY WHAT NEEDS TO BE SAID
Walk into difficult conversations with a plan.
Use the CARE Framework to prepare for coaching conversations, address what matters, and agree on the next step.
For people who lead people
Nobody prepares you for the moment people begin depending on you.
You know the business. Now everyone looks to you for answers. The General Manager helps you set expectations, handle difficult conversations, and build a team that takes ownership.
Kindle eBook $9.99 · Available now
Paperback $19.99 · Releases November 1, 2026
HANDLE THE HARD CONVERSATIONS
BUILD REAL ACCOUNTABILITY
TURN THE LESSONS INTO ACTION
THE TRAINING TOO MANY LEADERS NEVER GOT
You earned the responsibility.
Now build the skills to carry it.
The employee who pushes back. The standard that keeps slipping. The team that needs you for every decision. These are the moments that make leadership hard. This book gives you practical frameworks for working through them.
02 / MAKE THE STANDARD CLEAR
Build accountability people understand.
Work through expectations, boundaries, and follow through so your team knows what the standard looks like in practice.
03 / DEVELOP YOUR PEOPLE
See what each person needs to grow.
Use frameworks such as RITES and the Loyalty Ladder to think more clearly about trust, support, engagement, and responsibility.
For the aspiring manager preparing for a promotion, the experienced leader facing a new challenge, and the business owner developing a team.
THE WORKBOOK IS INCLUDED
Close the book.
Open a better conversation.
Bring your actual team, decisions, and challenges into the exercises. Reflect on what needs to change, prepare your next conversation, and turn an idea into a step you can take.
Both editions include the workbook exercises. Write in the paperback, or keep your Kindle responses in a notebook or digital notes.
Download now on AmazonFIND YOUR EDITION
Start your next chapter.
Download now on Amazon
Kindle eBook $9.99 · Available now
Paperback $19.99 · November 1, 2026
Amazon ordering opens on release day.
Meet the author
Experience behind every lesson.
I’m Randi Rodriguez. About twenty five years of building businesses, leading teams, and developing managers taught me how much the everyday conversations matter. The General Manager brings those lessons together in a book you can keep coming back to.
I’m the founder of Lead With Randi, a Certified Entrepreneur and Business Life Coach, and a Certified NLP Practitioner. Omni Forge Consulting is the name I use for consulting work, offered here through Lead With Randi.
The General Manager brings that experience to the conversations, expectations, and decisions leaders face every day.
Explore coaching with RandiBefore you choose
A few things worth knowing.
Is this only for general managers?
The book is for people preparing for management, leaders responsible for one team or several, and business owners developing their people.
Does the Kindle edition include the workbook?
Yes. The Kindle edition includes the exercises. Use a notebook or digital document to record your responses.
When can I get each edition?
The Kindle eBook is available now for $9.99. The paperback follows on November 1, 2026. Choose whichever reading format works best for you.
Can I contact Randi about coaching?
Yes. Email Randi to discuss the leadership challenges you are working through.
FREE • PRIVATE • LEAD WITH RANDI
You’ve found your people.
Bring your questions. Share your wins. Keep growing with people who are putting the work in.
Our private Facebook community brings together website members, consulting clients, masterclass students, and readers of The General Manager. Membership is free. Request access and answer the group’s membership questions.
Request to join the Facebook groupTHE GENERAL MANAGER
Make your next leadership move count.
Your next difficult conversation is coming.
Give yourself practical tools to meet it.
A PERSONAL COPY. DIRECT FROM RANDI.
Make your next chapter personal.
Preorder a paperback signed by Randi Rodriguez, with an optional dedication for you or someone you want to encourage.
$19.99 plus $5 flat shipping within the United States.
Paperback releases November 1, 2026. Signed copies ship after release when available.
Kindle eBook $9.99
Available now. Start reading today.
LEAD WITH RANDILeadership. Strategy. Results.Practical guidance for your leadership, your career, and the business you are building.